Ideate
Brainstorming
A facilitated session to generate many solution ideas quickly, deferring evaluation until later.
Effective brainstorming separates idea generation from critique. Teams use prompts tied to the problem statement, build on others' ideas, and aim for volume first.
Ideate also includes analogies, benchmarking, and structured evaluation - brainstorming is the entry point, not the whole phase.
Related terms
- Divergent thinking - Expanding possibilities - generating many ideas, pain points, or options before narrowing down.
- Business case - A structured argument for why a proposed solution is worth building - including value, cost, risk, and success measures.