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Perspectives on design thinking, product failure, and applying the Growth Diamond Model in practice - for leaders, product teams, and educators.

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Featured · Product strategy

Why 80-95% of Products Fail - and What Teams Can Do About It

Most products fail not because teams lack talent, but because they solve the wrong problem. A practical lens from two decades of product and program leadership.

29 May 2026 · 7 min read

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Teaching notes

How to Run a 90-Minute Design Thinking Workshop in an MBA Classroom

A minute-by-minute agenda for a single class session - Growth Diamond Model intro, live Empathize and Define exercises, and outputs students can reuse in cases and projects.

29 May 2026 · 5 min read

Design thinking

AI + Design Thinking: Workflow Intelligence Without Losing the Human

AI speeds synthesis and prototyping - but it cannot replace empathy, judgment, or adoption. A practitioner's map for where AI belongs in the Growth Diamond Model, and where it does not.

29 May 2026 · 4 min read

Product strategy

5 Design Thinking Mistakes Product Teams Make in India

From solution-first workshops to adoption afterthoughts - common patterns I see in Indian product and operations teams, and what to do instead using the Growth Diamond Model.

29 May 2026 · 4 min read

Product strategy

Design Thinking for Operational Excellence (Not Just UX Workshops)

Design thinking is not only for app screens and innovation labs. Operations leaders can use it to fix processes, reduce rework, and scale adoption - if the framework goes beyond Empathize and Ideate.

29 May 2026 · 4 min read

Growth Diamond Model

Design Thinking vs Double Diamond: Which Framework When?

Both models help teams solve the right problems - but they stop at different points. A practitioner's guide to choosing between them, and when you need a third path.

29 May 2026 · 6 min read

Growth Diamond Model

From Empathy Interview to Problem Statement: A Worked Example

Walk through one real design thinking cycle - from a single empathy interview through pain point clustering to a problem statement your team can build against.

29 May 2026 · 6 min read

Design thinking

Empathy Interviews in Practice - Beyond the Checklist

How to run interviews that surface real pain points instead of polite confirmations - a field guide for product teams and MBA classrooms.

29 May 2026 · 6 min read

Growth Diamond Model

Growth Diamond Model vs IDEO's Approach: A Practitioner's View

IDEO helped define modern design thinking. The Growth Diamond Model extends it for product and operations teams who must ship, adopt, and iterate - with tools at every phase, not mindset alone.

29 May 2026 · 5 min read

Growth Diamond Model

The Implement Phase Most Teams Skip (and Why Products Die There)

Design thinking workshops end at prototype. The Growth Diamond Model treats Implement as a first-class phase - launch, adoption, and enhancement - because that is where products actually win or fail.

29 May 2026 · 3 min read

Growth Diamond Model

Market Space in Design Thinking: Beyond Build

Shipping is not market success. Market space - launch, adoption, positioning, and enhancement - is where the Growth Diamond Model proves whether user pain was actually solved.

29 May 2026 · 4 min read

Growth Diamond Model

From Pain Points to Problem Statements That Teams Can Execute

A step-by-step path from scattered user feedback to a problem statement your product team can actually build against.

29 May 2026 · 5 min read

Design thinking

User Journey Mapping vs User Persona: When to Use Each

Personas summarize who the user is. Journey maps show what they go through. Both live in Empathize - but teams often build one when they need the other.

29 May 2026 · 5 min read