Free learning resource
The Academy
The most comprehensive practical guide to the Growth Diamond ModelTM - from introduction and existing models through Empathize, Define, Ideate, Develop, and Implement.
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Introduction
Foundations of design thinking - who makes a good designer, how we reason, and what the discipline actually is.
Existing Models
How established frameworks - including the Double Diamond - compare to the Growth Diamond Model.
Growth Diamond Model
Overview of the PSM spaces and EDIDI phases that structure the Growth Diamond Model.
Empathize
Listen to users, run empathy interviews, map journeys, and translate pain points into problem signals.
Define
Categorize problems, analyze data, and converge on success criteria and problem statements teams can execute.
Ideate
Generate ideas through brainstorming and analogies, then evaluate proposals and build a business case.
Develop
Plan development, prototype rapidly, test with users, and prepare solutions for release.
Implement
Launch solutions, influence adoption decisions, cross the chasm to mainstream users, and iterate in market.
Summary
A concise wrap-up of the Growth Diamond Model and how the phases connect.
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Bring this framework to your classroom or team.