Design-Thinking - Empathize. Define. Ideate. Develop. Implement.

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The Academy

The most comprehensive practical guide to the Growth Diamond Model - from introduction and existing models through Empathize, Define, Ideate, Develop, and Implement.

Start the learning pathGrowth Diamond Model overview
Learn the framework first. The Academy is a free, full guide to the Growth Diamond ModelTM. Share it with your students or team before our session.

Recommended learning path

  1. 1. introduction › what-is-design-thinking
  2. 2. introduction › who-is-a-good-designer
  3. 3. introduction › types-of-reasoning
  4. 4. existing-models › honeycomb-double-diamond
  5. 5. growth-diamond-model
  6. 6. empathize › introduction
  7. 7. summary

Browse by section

Introduction

Foundations of design thinking - who makes a good designer, how we reason, and what the discipline actually is.

Existing Models

How established frameworks - including the Double Diamond - compare to the Growth Diamond Model.

Growth Diamond Model

Overview of the PSM spaces and EDIDI phases that structure the Growth Diamond Model.

Empathize

Listen to users, run empathy interviews, map journeys, and translate pain points into problem signals.

Define

Categorize problems, analyze data, and converge on success criteria and problem statements teams can execute.

Ideate

Generate ideas through brainstorming and analogies, then evaluate proposals and build a business case.

Develop

Plan development, prototype rapidly, test with users, and prepare solutions for release.

Implement

Launch solutions, influence adoption decisions, cross the chasm to mainstream users, and iterate in market.

Summary

A concise wrap-up of the Growth Diamond Model and how the phases connect.

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