Design-Thinking - Empathize. Define. Ideate. Develop. Implement.

Define

Convergent thinking

Narrowing possibilities - prioritizing, synthesizing, and committing to the best options.

Convergent thinking turns exploration into decisions. In Define, teams categorize problems, analyze data, and agree on success criteria and a problem statement.

Without deliberate convergence, teams stay in endless research or brainstorming. The Growth Diamond Model alternates divergence and convergence at each phase boundary.

Related terms

  • Divergent thinking - Expanding possibilities - generating many ideas, pain points, or options before narrowing down.
  • Problem statement - A clear, actionable framing of the user need and insight - written so a team can ideate and measure success against it.