When the problem is unclear, the product will fail - let's fix that first.
I help product teams, innovation groups, and leaders apply design thinking in practice: framing the right problems, aligning cross-functional teams, and moving toward solutions that are desirable, feasible, and viable.
Learn the framework first. The Academy is a free, full guide to the Growth Diamond ModelTM. Share it with your students or team before our session.
How I help
| Service | What we do | Typical outcome |
|---|---|---|
| Discovery workshop | Empathize + Define on a live initiative | Clear, actionable problem statement(s) |
| Team bootcamp | 1-2 day EDIDI sprint on your challenge | Aligned team, prototype direction, next steps |
| Facilitation | Ongoing support through Ideate / Develop | Iteration with structured feedback loops |
| Advisory | Periodic sessions on product or program decisions | Expert input grounded in Growth Diamond Model |
| Executive briefing | 2-hour intro for leadership | Shared vocabulary and decision framework |
Problems I commonly help with
- -We built it, but users don't adopt it.
- -Stakeholders disagree on what problem we're solving.
- -We have ideas, but no validated direction.
- -Our team knows design thinking terms, but not how to run it.
- -We need to connect user research to roadmap decisions.
If any of this sounds familiar, we start in Problem space - not with solutions. Read how a product team aligned on a problem statement or applying EDIDI to an operational challenge. For operations and product teams beyond UX workshops, see Design Thinking for Operational Excellence.
Engagement flow
- 1. Discovery call (15-30 min) - understand challenge, team, timeline
- 2. Proposal - format, scope, outcomes, commercial terms
- 3. Pre-work (optional) - Academy readings or internal data share
- 4. Workshop / facilitation - on-site or virtual
- 5. Summary deliverable - problem statement, outputs, recommended next steps
- 6. Follow-up (optional) - check-in or extended advisory