Framework
EDIDI
The five phases of the Growth Diamond Model - Empathize, Define, Ideate, Develop, and Implement.
EDIDI is the execution spine of the Growth Diamond Model. Each phase has distinct tools and outputs:
- Empathize - understand users and pain points
- Define - converge on problem statements and success criteria
- Ideate - generate and evaluate solution options
- Develop - prototype, test, and build
- Implement - launch, adopt, and iterate in market
Unlike a linear checklist, teams loop back when learning demands it - especially between Develop and Implement.
Related terms
- Growth Diamond Model - A design thinking framework that extends the Double Diamond with broader solution exploration, development, testing, and market implementation.
- Empathy interview - A structured conversation focused on understanding a user's experiences, pain points, and context - not validating a solution.
- Problem statement - A clear, actionable framing of the user need and insight - written so a team can ideate and measure success against it.