Framework
Growth Diamond Model
A design thinking framework that extends the Double Diamond with broader solution exploration, development, testing, and market implementation.
Also called: GDM
The Growth Diamond Model recognizes that building the right solution often requires a wider exploration space than problem discovery alone. It integrates PSM (Problem, Solution, Market space) with the EDIDI phases - Empathize, Define, Ideate, Develop, and Implement.
Teams use it for products, services, processes, and business models. The framework is published openly in the Academy and used in college workshops and consulting engagements.
Related terms
- EDIDI - The five phases of the Growth Diamond Model - Empathize, Define, Ideate, Develop, and Implement.
- PSM (Problem · Solution · Market space) - The three spaces in the Growth Diamond Model where teams explore needs, solutions, and market fit.
- Double Diamond - A widely used design process model with divergent and convergent phases for discovering problems and developing solutions.