Develop
Product roadmap
A time-sequenced plan for delivering solution capabilities, aligned to user value and business priorities.
Roadmaps translate chosen ideas into buildable increments. Good roadmaps stay tied to problem statements and success metrics - not just feature lists from stakeholders.
In the Growth Diamond Model, roadmap work sits in Develop alongside prototyping and testing, preparing teams for Implement.
Related terms
- Business case - A structured argument for why a proposed solution is worth building - including value, cost, risk, and success measures.
- Rapid prototyping - Building quick, low-fidelity versions of a solution to learn fast before committing to full development.