Implement
Crossing the chasm
Moving from early adopters to mainstream users - bridging the gap between a working solution and broad market adoption.
Geoffrey Moore's "chasm" describes the jump from visionary early users to pragmatic majority buyers. Many products die here - technically sound but poorly positioned or unsupported for the next audience.
In Implement, teams influence decisions, tailor messaging, and iterate on adoption blockers - not just ship and hope.
Related terms
- Market space - The domain of launch, adoption, and growth - where solutions meet real buyers, channels, and competition.
- Growth Diamond Model - A design thinking framework that extends the Double Diamond with broader solution exploration, development, testing, and market implementation.