Implement
Market space
The domain of launch, adoption, and growth - where solutions meet real buyers, channels, and competition.
Market space is the third PSM space. After Empathize and Define (problem) and Ideate and Develop (solution), teams must still win adoption: positioning, distribution, onboarding, and iteration in live conditions.
Teams that treat shipping as the finish line skip market space - one of the most common reasons strong prototypes fail to create impact.
Related terms
- PSM (Problem · Solution · Market space) - The three spaces in the Growth Diamond Model where teams explore needs, solutions, and market fit.
- Crossing the chasm - Moving from early adopters to mainstream users - bridging the gap between a working solution and broad market adoption.