Framework
Double Diamond
A widely used design process model with divergent and convergent phases for discovering problems and developing solutions.
The Double Diamond (popularized by the UK Design Council) maps two diamonds: first discover the right problem, then develop the right solution. Each diamond has divergent exploration followed by convergent focus.
The Growth Diamond Model builds on this foundation but expands the solution and implementation spaces - recognizing that development, testing, and market adoption need their own structured exploration.
Related terms
- Growth Diamond Model - A design thinking framework that extends the Double Diamond with broader solution exploration, development, testing, and market implementation.
- Divergent thinking - Expanding possibilities - generating many ideas, pain points, or options before narrowing down.
- Convergent thinking - Narrowing possibilities - prioritizing, synthesizing, and committing to the best options.