Framework
PSM (Problem · Solution · Market space)
The three spaces in the Growth Diamond Model where teams explore needs, solutions, and market fit.
Also called: Problem Solution Market space
PSM structures where design thinking work happens:
- Problem space - empathize with users and define the right problem
- Solution space - ideate and develop viable options
- Market space - implement, launch, and grow adoption beyond early users
Many teams stop after building a solution. PSM explicitly extends work into market space - where products succeed or stall.
Related terms
- Growth Diamond Model - A design thinking framework that extends the Double Diamond with broader solution exploration, development, testing, and market implementation.
- Market space - The domain of launch, adoption, and growth - where solutions meet real buyers, channels, and competition.
- Problem statement - A clear, actionable framing of the user need and insight - written so a team can ideate and measure success against it.